Focus on Energy
save money on energy efficient lighting, appliances and smart thermostats. It’s a quirky, fun and unexpected approach. Ah-ha!
Energy Efficient Lighting
Clear and strategic vision across point of purchase marketing, free standing inserts and digital, web and event materials engages and inspires consumers with relatable and attention-grabbing visuals.
ENERGY STAR ® Certified Appliances
Focus on Energy helps consumers make smart choices and save money every day by choosing more affordable high-performing, high-quality products. A quick how-to video guide of the Focus on Energy online marketplace allows customers to shop and compare the benefits, features and pricing of products.
A Selfie Contest targeting consumers through retail events, social media posts and advertising was launched to increase engagement and awareness. Customers were invited to share their Lightbulb Moment on social media and enter to win a free home lighting makeover.
Insightful point of purchase materials, digital ads and tip sheets make switching to smart thermostats easy.