Paid Media. Mental Powerhouse.

What’s behind ICF’s paid media recommendations? Intelligent analytics capabilities, real-time access to consumer insights and the know-how to leverage both—all to accurately identify exactly what audiences want and how they want that information delivered. And who’s behind these recommendations? We invite you to take a look!

Media Director Larry is a seasoned media pro who cooks a mean paella.

Humans + technology = bulls-eye.

For the National Cancer Institute, we put our buying technology to work, employing behavioral, geographical and language-based targeting tactics to connect with at-risk smoking populations. To date, we’ve exceeded website traffic goals by 20% and year-over-year traffic by 140%. Equally fantastic, the campaign generated 33,000 program sign-ups and 24,000 app downloads!

To get started with our Paid Media Team, email larry.guerrero@icf.com or call 703-251-0885.

Media Director Larry is a seasoned media pro who cooks a mean paella.
Media Supervisor Teena’s got 20 years’ experience and a bowling record with Geena Davis and Terrell Owens.

Diligent stewards of execution, that’s us.

All the research and strategy doesn’t mean much if we don’t carefully steward your buys. For Baltimore Gas & Electric’s Smart Energy Savers Program, we deployed a meticulous mix of planning tools, tactics and transparency so they got what they were paying for (and more!), including double-digit percentage improvement in key digital metrics.

Senior Media Planner Jamie is focused on digital, emphasizes tracking and is inappropriately competitive at board games.

At that heart of every person is a heart.

As our audiences consume media, we reveal their personal stories. Each member has preferences. Each is unique. And each, like those we reached for the United States Marine Corps Camp Lejeune Historic Drinking Water Study, feels more connected: our campaign drove a 341% year-over-year increase in conversions.

Senior Digital Media Planner Ashley is a seasoned integrated planner who—yes, you can be jealous—owns a bakery.

Big. Small. Vintage. New age.

Projects of every size in every medium imaginable, traditional tactics and inventive programs, media planning, broadcast buying, SEM—it’s all second nature to us. Just ask one of our Fortune 500 Health Company clients, for whom 2017 garnered 878 million media impressions, more than 89,000 attributable leads and more than 1 million enrollees.

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