The campaign to quit.

Our mission? Double the likelihood of smokers quitting. Our method? Data-driven thinking. For NCI, this meant a free, anonymous, text messaging cessation program. Support, tools and reminders of health sent right to participants’ smartphones. Easy. Effective. And one step closer to a smoke-free America.

What is
Smoke
Free
TXT?
Motivation
Encouragement
Information
Support
Guidance

More than

messages sent
More than

subscribers to date

%

12% quit rate for those
who complete the program
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